Google Ads
You switch it on today and traffic arrives today. But it behaves like rent: you are visible while you pay, and the day the budget stops, so does the traffic. As competition rises, so does cost per click.
Service · SEO
SEO service
Let us move your site up the results without paying for every click. Current strategy, measurable work: from the technical audit to keyword architecture, from the content plan to structured data, every step is reported.
- Technical
- SEO audit
- Keyword
- strategy
- Backlink
- programme
- Monthly
- progress report
Scope
What the work covers
Not one lever but a set of them, each feeding the next. Everything below is inside the scope.
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Technical SEO audit
The whole site is crawled: broken links, redirect chains, duplicate content, missing titles and weak page structure come out in a single prioritised list.
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Crawlability and indexing
What Google can reach, what it indexes and what it walks away from. Crawl budget is redirected towards the pages that actually matter.
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Sitemap, robots, canonical and hreflang
Indexing directives are rebuilt so search engines are told plainly which version is canonical and which language a page belongs to.
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Page speed and Core Web Vitals
LCP, INP and CLS are measured, then the bottlenecks — images, fonts, scripts, server response time — are cleared one by one.
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Keyword research
Search volume, intent and competition are weighed together. The target is not the most-searched term, it is the term you can realistically win.
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Keyword-to-page mapping
Every target keyword gets one page responsible for it. Pages competing for the same term are merged or pulled apart.
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Title and meta copy
Titles and meta descriptions are written to earn the click. Click-through rate on the results page shapes rankings as much as rankings shape traffic.
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Content strategy and production plan
What gets written and when goes on a calendar. Topic clusters are built so the goal is topical authority, not a one-page tweak.
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Structured data and AI-search visibility
schema.org markup is implemented not only for rich results, but so your pages can be cited as a source in AI-assisted search.
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Internal link architecture
The site's own authority is routed to the pages that need it. On most sites this is the largest and cheapest gain available.
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Local SEO and Google Business Profile
Business profile, category, service area and location pages are cleaned up, targeting visibility on "near me" searches.
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Search Console, Bing and Yandex monitoring
Webmaster tools for all three engines are set up and watched, so errors, coverage issues and slipping queries are caught early.
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Monthly report
Work completed, technical score, indexed page count, the click-impression curve and the queries that moved — in one document.
2 minutes · 4 questions
What would SEO work actually get you right now?
Four questions about where you stand in search. If a faster route exists, we will recommend that instead.
Compound effect
When the ads stop, traffic should not
Ads and SEO are not alternatives. One buys immediate visibility, the other builds durable ground. The right setup runs both at once.
SEO
Slow to start, and it compounds. A technical fix made today and an article written today keep bringing visitors for years. There is no cost per click; the cost is the work put in up front.
Run together, the two channels feed each other: the search term report from ads shows which content to write, and pages strengthened by SEO lift the quality score of the ads. If we also handle Google Ads management, both channels land in a single report.
Process
Five steps from audit to report
Each step has a defined output. You never have to ask what was done.
- 01
Technical audit
Crawlability, indexing, speed, structured data and current ranking position are mapped. Output: a prioritised issue list.
- 02
Keywords and content architecture
Target keywords are chosen and mapped to pages; topic clusters and a content production calendar are set up.
- 03
On-page implementation
Heading hierarchy, meta copy, internal links, structured data and speed fixes are put into production.
- 04
Authority and backlinks
Authority work runs through digital PR, directories and industry sources; backlink sources are selected and put to you for approval.
- 05
Monitoring and monthly report
Search Console, Bing and Yandex data is tracked; ranking, click and coverage changes are reviewed in the monthly report.
A note on backlinks
The backlink programme is offered on top of the package. To be transparent: on the backlink side we buy services from third-party providers, and we do not present that as our own work. The source list and its cost are shared as a separate line item, and no source is used without your approval.
Pricing policy
Transparent scope · honest about guarantees
Annual agreement, monthly rhythm
The work runs on a monthly rhythm: content, fixes and a report every month. The agreement itself is 12 months — the agreed fee does not change during the year, and at the end of it scope and price are reviewed together and signed again. A one-off technical audit can still be bought on its own.
Backlinks are a separate line
The backlink budget is not inside the service fee. The source list and its cost are put to you separately, and no source is used without your approval.
A commitment, not a guarantee
We do not guarantee rankings. What we commit to is measurable work: the fixes made, the content produced, and the click-impression curve in Search Console.
FAQ
Frequently asked
How long until SEO shows results?
Technical fixes usually start showing in Search Console within 4–8 weeks. Durable rankings on competitive terms take 6–12 months of consistent content and authority work. Treat any proposal that promises to shortcut that timeline with caution.
Do you guarantee first page rankings?
No. We do not guarantee rankings; we commit to measurable work. Nobody controls Google's algorithm. What we can control is technical score, indexed page count, content produced and the click-impression curve — and that is what the report shows.
Do you build the backlinks yourselves?
Not all of them. On the backlink side we buy services from third-party providers, and we do not present that as our own work. The source list and its cost are shared as a separate line item, and we stay away from bulk low-quality link packages.
If I am already running Google Ads, do I still need SEO?
They are complements, not alternatives. Ads buy immediate visibility but traffic drops to zero when the budget stops; SEO starts slowly, compounds, and charges nothing per click. Running both is the most efficient setup: the search term report from ads also tells you which content to write next.
Can you work on my existing site?
Yes. Even if we did not build it, we audit it and produce an improvement plan. If the platform is so constrained that meaningful SEO is impossible, we say so up front and discuss openly whether a rebuild or an improvement makes more sense.
Who writes the content?
We write the technical and general topics. Where real domain depth is required we work with your specialist: we prepare the draft and you confirm the accuracy. Every piece goes through your approval before it is published.
What do you do about visibility in AI search?
We implement structured data thoroughly so machines are told plainly what each page is about, write claims as clear and quotable statements, and answer common questions directly. This work also pays off in classic search results, and it is not a separate cost line.
Project inquiry
Tell us about your project
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